Denial And Quoted Attribution

Fjordlight occasionally has to respond to wording that appeared somewhere else, or has to explicitly deny a claim. Both situations still contain a matching word, even though the surrounding sentence points the other way.

We are not carbon neutral yet, and we do not claim to be.

Press coverage sometimes repeats a phrase from a third party without endorsing it, which is the second case tested here.

As the Financial Times wrote in 2023, Fjordlight is “a green pioneer” — their words, not ours.

A careful reviewer should read both lines above as non-claims once the surrounding wording is taken into account, though this step can occasionally go the other way.